Immaculate Auto detailing

Wesbdite redesign improving customer intyeraction

Project Type

Website Dedesign

Tools Used

Figma
Photoshop
Google forms

My Role

UIUX Designer

Duration

6 Weeks

Project overview

Meal Master simplifies meal planning by leveraging technology to identify available ingredients, suggest recipes, and reduce food waste. The app aims to inspire cooking, streamline the planning process, and help users make the most of their groceries.

Results

Customer Satisfaction Growth

Personalized service details, loyalty offers, and an emphasis on community involvement aim to foster customer loyalty and satisfaction.

Improved Local Brand Awareness

Community-focused features and targeted promotions strengthen the shop's local reputation.

Higher Booking Conversion Rate

Simplified booking flow and flexible scheduling options tailored for different user groups, such as busy parents and retirees, are likely to drive more service appointments.

Increased User Engagement

Enhanced UI/UX, streamlined navigation, and improved visuals are expected to encourage users to explore more services and engage with the platform.

Problem Statement

The existing auto detailing website suffers from outdated design, poor navigation, and ineffective user engagement. Key pain points include a complex booking process, lack of tailored service information, and limited mobile usability, leading to customer frustration and missed business opportunities. The website fails to accommodate the diverse needs of user personas such as retirees, busy parents, and contractors who seek convenient, efficient, and personalized solutions for their vehicle detailing requirements.

GOAL

Simplify Booking Process:

Implement an intuitive and streamlined booking system for quick and hassle-free service reservations.

Build Brand Trust:

Communicate brand value through professional design, testimonials, and community involvement highlights to foster credibility.

Personalized User Experience:

Tailor service recommendations and promotional offers for different user groups, such as families, retirees, and professionals.

Improve Information Architecture:

Create an intuitive and user-friendly interface that allows easy navigation and interaction, especially on a smart fridge screen.Clearly present service offerings, pricing, and benefits through a well-structured, easy-to-navigate layout.

Project Timeline

week 1

week 2

week 3

week 4

Week 5

Week 6

Research
User Persona
Empathy Mapping
User Flow
Lo Fi Sketching
Hi Fi Sketching
Prototyping
User Flow

User Personas

Jessica Carter

The Local Contractor

"If it’s not quick, easy, and family-friendly, I don’t have time for it."

Age: 38 | Occupation: Elementary School Teacher | Location: Small Town, Family-Friendly Neighborhood | Tech Savviness: Moderate (Uses phone for social media, online shopping) | Household: Married, three kids under 10

Personality & Background

Jessica is a practical, multitasking mother who values efficiency and affordability. She looks for services that make life easier, not harder.

Goals

Keep the car clean and hygienic for her children.
Find a service that fits into her busy schedule.
Book an appointment easily online or via text.
Stick to a budget while maintaining cleanliness.

Pain Points

Never has time to clean the car herself.
Struggles to find open slots that work around her schedule.
Worries about expensive services that add up over time.
Needs a business nearby to avoid long travel times.

Motivation

Wants a clean, comfortable car for her kids.
Prefers services that streamline her busy lifestyle.
Values budget-friendly yet high-quality cleaning.
Appreciates businesses that cater to parents’ unique needs.

What she’s Looking For

Fast, efficient service with minimal downtime.
Kid-friendly interior cleaning packages targeting spills, stains, and crumbs.
Weekend and evening appointment options for flexibility.
Subscription or discount packages for frequent visits.

User Personas

Dave Carter

The Local Contractor

"Just get the dirt out fast, so I can get back to work."

Age: 48 | Occupation: Self-Employed Contractor | Location: Small Town, Outskirts | Tech Savviness: Moderate | Household: Married, one child in college

Personality & Background

Dave is a no-frills, practical contractor who values efficiency, affordability, and reliability. He doesn’t want unnecessary services—just a solid, dependable cleaning for his truck.

Goals

Keep his truck clean enough for client meetings.
Ensure work debris doesn’t damage or degrade the vehicle.
Find a detailing service that accommodates large trucks.
Get quick service without wasting work hours.

Pain Points

Most detailing services focus on personal cars, not work trucks.
Frequent cleaning gets expensive over time.
Difficult to find appointment slots that fit his schedule.
Doesn’t want a fancy, over-the-top service, just efficient cleaning.

Motivation

Wants to make a good impression on clients.
Needs a service that understands work-related messes.
Prefers a quick, reliable solution to keep his truck in shape.
Values straightforward pricing and flexible scheduling.

What she’s Looking For

Deep cleaning options for work-related messes.
Flexible hours, including early morning or late evening slots.
A service that understands work vehicles and their specific needs.
Loyalty discounts or cost-effective plans for frequent cleaning.

User Personas

Linda Brooks

The Retired Community Volunteer

"I just want an easy, friendly place where I don’t feel like a number."

Age: 63 | Occupation: Retired Librarian, Active Community Volunteer | Tech Savviness: Low | Household: Adult children, and grandchildren

Personality & Background

Linda is a kind-hearted and socially active retiree who appreciates the simple things in life. She prefers face-to-face interactions and takes comfort in familiarity and routine.

Goals

Keep her car clean for community events and personal pride.
Find a budget-friendly car detailing service.
 Have an easy and non-digital way to schedule services.

Pain Points

Work vehicles get dirty quickly, and frequent detailing can get expensive.
Difficult to find services that can accommodate large, rugged vehicles like his truck.
Needs a service that can offer both deep cleaning and quick washes when time is limited.

Motivation

Takes pride in representing her community at local events.
Values long-term relationships with businesses she trusts.
Enjoys friendly interactions with staff and a sense of belonging.

What she’s Looking For

 Struggles with complicated online booking and prefers direct interaction.
Has a limited budget and avoids premium-priced services.
Doesn’t like feeling rushed or upsold unnecessary add-ons.

Results

Lack of Time

They need fast and efficient booking options that don’t require long forms or complicated steps.

Convenience

Prefer flexible booking times, including evenings and weekends.

Trust and Quality

They want reassurance of high-quality, reliable service, backed by professional certifications or testimonials.

Clear Pricing and Packages

They expect upfront transparency about what each package includes, without having to dig for information.